Ticket pricing and skier demand
How many skiers want to come, and how your ticket prices change that.
Ticket prices are the main lever on your income. Every skier buys one ticket type, and your prices change how many skiers come at all.
Reference prices and the ticket mix
Each ticket has a reference price where it neither attracts nor scares off skiers. Multi-day tickets count as several visits.
| Ticket | Reference price | Share of skiers |
|---|---|---|
| Full day | 55 € | 40% |
| Half day | 35 € | 15% |
| Child | 25 € | 12% |
| Two days | 95 € | 10% |
| Weekly | 250 € | 7% |
| Group | 45 € | 7% |
| Senior | 40 € | 6% |
| Season pass | 800 € | 3% |
How prices change demand
Price a ticket above its reference and fewer skiers come; below it and more come (up to 50% more at most). For a full-day ticket:
- At 44 €: 120% of the skiers you'd get at the reference price.
- At 55 €: 100% of the skiers you'd get at the reference price.
- At 66 €: 84% of the skiers you'd get at the reference price.
- At 83 €: 63% of the skiers you'd get at the reference price.
If you stop selling a ticket type, about 50% of the skiers who wanted it buy another ticket instead; the rest stay home.
Finding your price
A bit above the reference usually earns more in total, because each skier pays more while most still come. But if your lifts are already full, extra skiers can't get on anyway, so raise prices; and if prices put off a lot of skiers, the resort analysis report will tell you exactly how many.